Medium: Mobile AR Software: Spark AR, Maya, Photoshop, Premiere Role: Creative direction, ideation, and development
Our team at the Mill was asked by Rimowa to create an AR experience and AR ad that integrated seamlessly with their newest campaign. As a celebration of precision and engineering we landed on a concept where the suitcase “cabin” breaks apart into different configurations with the wave of a hand.
I helped with the initial concept building for this experience, as well as UI creation and end to end creation of the entire effect. The platform used for this project was Meta Spark Studio, and the AR ad our team created was launched on Instagram.
I helped with the initial concept building for this experience, as well as UI creation and end to end creation of the entire effect. The platform used for this project was Meta Spark Studio, and the AR ad our team created was launched on Instagram.
